Video Facts & Stats

86%

of marketing professionals use video as a marketing tool.

Source: OBERLO

66%

of consumers find short-form videos to be the most engaging type of content on social media.

(Sprout Social, 2022)

91%

of consumers want to see more online video ontent from brands.

(Wyzowl, 2023)

94%

of marketers say using video content has helped increase user understanding of a product or service.

Source: act.com

8 out of 10

people have purchased a piece of software or app after watching a brand's video.

(Wyzowl, 2019)

Video marketing improves SEO and boosts conversions and sales

Source: Hubspot